Home > Books > Marketing Your Clinical Practice: Ethically, Effectively, Economically
Marketing Your Clinical Practice: Ethically, Effectively, Economically
View PDF

Marketing Your Clinical Practice: Ethically, Effectively, Economically

Publication Year: 2009
Edition: 4th
Authors/Editor: Baum, Neil and Henkel, Gretchen
Publisher: Jones & Bartlett Learning
ISBN: 978-0-763-76983-3
  • Description
  • Details

Bestselling guide to medical practice marketing including new topics and advanced techniques

This essential resource provides readers with the plans and real examples to market and grow a successful practice. It's filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients; attracting new patients; motivating staff; working with managed care and other physicians; and utilizing the Internet and consultants.

This book is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.

  • Platform:
    Ovid
  • Publisher: Jones & Bartlett Learning
  • Product Type: Book
  • Author/Editor: Baum, Neil and Henkel, Gretchen
  • ISBN: 978-0-763-76983-3
  • Specialty:
    Primary Care/Family Medicine/General Practice
  • Language: English
  • Edition: 4th
  • Pages: 574
  • Illustrations: 0
  • Year: 2009

Free Instant Access
This Month

JOTM
Ovid Emcare A premium nursing and allied health database ideal for practice, research, or education.
JOTM
PsycBOOKS® A database of peer-reviewed scholarly and professional books published by the American Psychological Association.
JOTM
Journal of Physical Therapy Education The premier forum for disseminating scholarly works in physical therapy educational theory and practice.
JOTM
Circulation Peer-reviewed reports on clinical and laboratory research relevant to cardiovascular disease.

Noteworthy

Doody's Featured Books
Greenfield's Surgery: Scientific Principles and Practice
The gold standard in the field of surgery, covers new technologies, innovative techniques, and integrating new scientific knowledge with evolving changes in surgical care.

Walsh & Hoyt's Clinical Neuro-Ophthalmology: The Essentials
Widely acknowledged as the definitive reference in the field, this title brings you the practical, hands-on information you need to effectively evaluate and manage neuro-ophthalmic conditions.